The Delphic formula is tailored around your product and brand. This ensures that you quickly determine if your product is viable in the marketplace, before losing time and money.


Specialists in Apparel, Footwear, and Accessories


Dana Fried and his associates have over 25 years of experience consulting and working closely with entrepreneurs who have built businesses in many industries using various distribution methods.

Our clients have built service organizations and consumer product companies at start-up through established  brands. 

The many great entrepreneurs Dana has had the good fortune to work closely with include:

Tom Patterson, Founder and CEO of TommyJohn. Dana has been a mentor to the founders from close to inception of the business. He is still an advisor to the management team and a current member of the Board of Directors. In 2017 Tom was voted the entrepreneur of the year in NY state.

Sophia Amoruso, Founder of Nasty Gal and current CEO of Girlboss Media. Dana mentored Sophia at the inception of Nasty Gal and through their greatest growth period from 2008-2012. In 2011 as interim COO/CFO Nasty Gal was Inc. magazine’s fastest growing retailer and #11 on the Inc 500. Sophia has graced the cover of Forbes/Inc and Entrepreneur magazine. Sophia has also written a number of books including The NY Times best seller “Girlboss."

See article on Sophia


Dana has been CEO of Delphic Consulting since 2007. He has also held positions as:

  • COO/CFO of Taryn Rose Footwear that he helped grow from inception to over $30M in sales.

  • Partnered with a group out of Los Angeles, CA building a flagship store on Rodeo Dr. in Beverly Hills for Serapian Milano. The first US brick & mortar for this 70 year old luxury leather goods brand headquartered in Milan, Italy. Serapian was subsequently sold to luxury giant Richemont Group.

  • Partner of a financial consulting and tax management group in Southern California.

  • Corporate Controller of a $250M real estate development and management company based in Santa Monica, CA.

Dana resides with his family in Los Angeles, CA.