Dana Fried
dfried@delphic-group.com

Dana Fried and his Associates have vast experience in consulting to a wide spectrum of businesses. These include wholesale, retail, manufacturing and service businesses.

"At Delphic, we provide companies instant hands-on senior management expertise at the cost of hiring an entry-level executive."

 

 

 

 

 

Dana Fried Experience

• Interim COO/CFO of Nasty Gal a hyper growth on line apparel retailer. Involved in strategic planning, responsible for financial reporting and cash flow as well as negotiated increased credit lines from financial institutions and currently involved in negotiations with strategic partners and suppliers. Have been consulting with the CEO since the infancy of the company.
  
  
• Board member of Tommy John, a hyper growth manufacturer of underwear lines Tommy John and Sleek FX. Tommy John debuted in Neiman Marcus stores in late 2009 with record sell thru's and is now carried in over 600 stores nationwide. Have broken sell thru records in both Nordstrom and Neiman Marcus. Debuted second line, Sleek FX in Target in fall of 2011. Able to connect company with manufacturing and financing to enable astounding growth. Have been consulting with the CEO since the infancy of the company.
  
  
• COO/CFO of a luxury footwear company (Taryn Rose) managed wholesale and retail growth from $8-$25m in two years. During that time was the 21st fastest growing private company in Los Angeles according to the LA Business Journal.
  
  
• 10 years experience as President of a financial consulting and tax management group.
  
  
• Helped establish, build and operate retail stores throughout the country. (Taryn Rose)
  
  
• Helped establish or manage overseas manufacturing in Europe and China.
  
  
• Corporate controller of a real estate development company with $250M in annual revenues and over 60 corporations, partnerships and LLC's. Responsible for cashflow and financial reporting for all entities.
  
  
• Presented seminars to hundreds of busineses at various industry trade shows including MAGIC on topics that include Branding, Supply Chain, Starting an Apparel Business, and Financial Planning for a Retail Operation

 

 

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View Our Past Speaking Engagments

 

• Frances Harder (Associate)
  • President and Founder of Fashion Business Incorporated (FBI).
  • Author of a series of Fashion business books including Fashion for Profit used in design schools around the nation
  • From 2002 through 2006 voted one of Los Angeles most influential by California Apparel News.
  • One of 16 US experts invited by the French Government to participate in a symposium on the topics of brand protection, copyrights and intellectual property issues.
• Robert Krieger (Associate)
  • President of Krieger Worldwide
  • Performed customs brokerage and freight forwarding for hundreds of importers for over 40 years. Some of these companies include Marmax Group, Dilliards, Pacific Sunwear, Fedco, Kmart and Aaron Brothers to name a few.
• Jim Moodhe (Associate)
  • Founding member of the management team of Nike, Inc.
    Accomplishments at Nike:
  • Director of Sales and Marketing International, developed international division establishing distributors in 33 countries
  • Director of Domestic Sales, set up and trained the domestic sales force, established and directed all domestic sales programs.
  • National Accounts Dept- Started a division to service major retailers in the US
  • Researched and developed Nike's first manufacturing facilities in Korea.
  
  
• K-Swiss-VP Domestic Sales
  Hired and trained domestic sales force growing sales from $32M to $86M in two and half years.
• K-Swiss-VP Sales and Marketing International
  Established new distributors in 25 countries, managed joint ventures in Europe and Asia and developed product lines suitable for foreign markets
• Guess Athletic-Guess Inc.-President., conceived idea of developing an athletic shoe with Guess? Trademark. License granted to Pan Pacific Designs
• Pan Pacific Designs, Inc-President, established the company to handle the license for Guess? Athletic Footwear. Sales in excess of $56M