When we begin a relationship with a new client (particularly a smaller or start-up company) we use our quick start program.

This is a multi-phase process.

Phase One:

The first phase involves an in-depth interview with you, where we conduct a 10-page questionnaire to learn everything about your business.

The areas of discovery include:

• Your story or reason for starting your company
• Review of your company's sales plan and sales budget
• Product differentiation, what makes you different in the market place (competitive advantages)
• How you are currently distributing your product (in-house or outside sales reps)
• How you are monitoring sales performance
• Defining your distribution outlets and who your target customer is
• Product trademark status
• Financial reporting
• Financing you already have in place and ways to improve cash flow
• Manufacturing capabilities either domestic or overseas
• Manufacturing agreements and what you need to know
• Costing and profit margins
• Logistics and getting your product from factory to customer
• Policies and procedures
• Personnel, and protecting yourself and your company from employment issues
• Goals, dreams and exit strategies

These are just a few of the many areas covered in the questionnaire. Once the interview is completed we move to phase 2.